In this episode of This is Supercritical, Kim Sanchez Rael, CEO and co-founder of Azuca joins Supercritical co-founder, Kerry Jordan to discuss growing and scaling a startup. Under Kim’s leadership, Azuca realized annualized growth of 2,600% earning Azuca a ranking of no. 214 on this year’s Inc.5000 list of the fastest-growing private companies in America. While sustained profitable growth is a universal aspiration for all startups, it is an elusive goal for many. Please join us as Kim shares her roadmap for startup success.

If you want to extract the essence of what really matters in the cannabis industry, don’t miss an episode of This is Supercritical.

Produced by Supercritical, LLC

“But my brother-in-law studied design in college” is a familiar refrain marketers hear when money gets tight, but cutting your marketing budget in cannabis could kill your company. Host Sparky Rose sits down with award-winning creative brand marketer Laura Johnston to talk about the importance of expertise when building and supporting brands in cannabis. What is a brand? How much should you invest? Why do you need professional help? If you want to extract the essence of what really matters in the cannabis industry, don’t miss an episode of This is Supercritical.

Produced by Supercritical, LLC

While everyone’s searching for “dispensaries near me,” those experienced in cannabis are asking the real question: How can we produce a better, cleaner product that keeps the plant at the center of plant medicine? Host Sparky Rose sits down with Papa & Barkley founder and industry pioneer, Guy Rocourt, to talk about the industry’s hottest innovation: Solventless. In this masterclass on solventless extraction, you’ll learn why it matters, how it works, and why it’s the future of plant medicine.

If you want to extract the essence of what really matters in the cannabis industry, don’t miss an episode of This is Supercritical.

Produced by Supercritical, LLC