The Cannabis Industry's First
CPG Masterclass
One hour of concentrated expertise on how the business of consumer packaged goods actually works, designed for the unique constraints cannabis operators face.
🎧 Preview the course
Immediate access • 1 year license • Listen anywhere
THE CHALLENGE
You Were Set Up to Fail
In traditional CPG, you research the consumer, test concepts, develop products, and only then commit capital. Cannabis forced you to do it backwards—locking in facilities, equipment, and product lines before you could legally touch the plant.
License applications demanded business plans for products you’d never made, from a plant you’d never legally possessed.
You figured it out on the fly, or you’re still figuring it out. There was no training, no playbook, no foundation.
You can’t start over. But you can identify what’s worth changing, what’s good enough, and what actually matters.
“The most impactful hour of content for the legal cannabis industry that I’ve ever encountered.”
Art Vandelay — Vandelay Industries
THE COURSE
CPG Fundamentals for Where You Actually Are
This course teaches how CPG is supposed to work—and then meets you where you are. You’ll understand the right way, why it matters, and how to assess what’s worth changing given your constraints.
- Part 1: The Foundation — What CPG means and how cannabis got inverted ~9 min
- Part 2: The Consumer — Why research comes first and how to apply it now ~11 min
- Part 3: The Product — From concept to refinement, even retroactively ~13 min
- Part 4: The Brand — What a brand actually is and why most cannabis brands aren't ~13min
- Part 5: Getting to Market — Manufacturing, distribution, and retail reality ~8 min
- Part 6: Now What? — Assessing what's fixable and how to prioritize ~9 min
Intro to Cannabis CPG
60 minutes • 6 parts • Audio course
BROUGHT TO YOU BY
Learn From Experience
This course was built by Kerry Jordan and Sparky Rose, co-founders of Supercritical and veterans of cannabis operations across multiple states. Kerry brings a career in finance and private equity, including derivatives structuring at Bank of America and venture investing, combined with five years of hands-on cannabis consulting helping brands navigate expansion and market entry. Sparky brings over 20 years of cannabis CPG marketing and operations experience, from co-founding Papa & Barkley and building the matter. brand as CMO at PharmaCann, to leading product development, retail design, and team training programs across cultivation, manufacturing, and dispensary operations.
Together, they’ve launched brands, built teams, negotiated retail placements, and learned firsthand what happens when CPG fundamentals get skipped. This course distills that experience into the foundation every cannabis operator needs before making decisions they can’t undo.
WHO IS THIS FOR
Built For Cannabis Operators
You launched products without formal CPG training. Now you want to understand what you might be missing and what’s worth fixing.
You need your team to understand CPG fundamentals without sending them to training that ignores the reality of cannabis.
You’re preparing for a new market and want to understand the playbook before you lock in decisions you can’t undo.
You have CPG experience but need to understand what’s different about cannabis—and what got inverted.
INVEST IN YOUR KNOWLEDGE
Get Started Today
This course teaches how CPG is supposed to work—and then meets you where you are. You’ll understand the right way, why it matters, and how to assess what’s worth changing given your constraints.
One-time payment • Instant access
- Full 60-minute audio course
- All 6 parts included
- 1 year of unlimited access
- Listen on any device
Training a team? Contact us for volume pricing.
Stop Guessing. Start Understanding
One hour to understand how CPG actually works and what that means for the business you’re already running.